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Realtor
VS FSBO
Advantages of using a Realtor vs. For Sale by owner
90% of home buyers are represented by Realtors. If you are selling your
home on your own, then you are missing out on 90% of the buyers. Of
the 10% that are left, they generally have not consulted a Realtor
because they are not serious about purchasing, and have not consulted
with a loan officer. Keep in mind, to the buyer, a Realtor cost nothing.
If you were looking for a home, why would you not use a free service?
For sale by owners typically decide to list on their own to save the
6% commission. People looking to buy a home know that there is no Realtor
commission and almost always take that right off the top of the asking
price.
Of the 90% of buyers represented by Agents, almost all have been qualified
for a loan, and are very serious and ready to purchase a home.
Maximized exposure is the key to selling quickly and getting top dollar
is exposure. The more people who see your home, the sooner you will find
a willing buyer. How do you get the most exposure? If you sell the home
yourself, you will get some exposure by putting up a sign, running some
ads, and telling your friends. On the other hand, if you work with a
Realtor you will get instant and mass exposure to a large number of prospective
home buyers. A Realtor has access to the Multiple Listing Service® (MLS®).
This service, a computerized system operated by the local real estate
board, compiles information about listed properties in the area and makes
it accessible to member companies. As a result, when a REALTOR lists
your home, Realtors from other companies learn about your home and try
to match it with buyers with whom they are working. These buyers may
include people from out-of-town who are trying to relocate to your area.
Another astute point is that a person selling his/her own home may lack
advertising experience. A Realtor has significant experience writing
newspaper ads that produce buyers and that meet fair housing guidelines.
Also, home sellers may have to change their schedules and rearrange their
lifestyles to sell a home on their own. A Realtor is available on weekends,
vacations, and evenings to show a home. That way, a potential buyer will
not slip through the cracks while the sellers are unavailable.
And lastly, a Realtor has the means and experience to "weed out" curiosity
seekers, thieves, and people who are not serious about seeing a home.
A Realtor has a pre-qualifying process to determine which prospects are
legitimate and have the financial means to purchase a home
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